2). Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.
Marshall McLuhan's "the medium is the message" is something I agree with. He argues that the channel through which the message is transmitted, is as important as the message itself. With television, networks filter what they want to broadcast on their channel. Though they don't state it right out loud, most networks show their point of view with out being blunt. For me, I like to watch t.v. for news but if I want to know more about something I will go to the internet as a medium. This way, I am able to find the news I'm more interested in and also look at the sites that I feel is more credible. When you watch television, everything is so quick. The text states that we are left to fill in the blanks but sometimes television does it for you. Similar to ads and semiotics. Which is related to television being a cool medium.
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I agree with you that television is a way to get quick information, yet it can be slanted and biased. I too go to websites and news stations that I find to be more credible. For example, I have found that FOX news, for me, is a little biased. I tend to watch MSN or CNN for information. Also people have now started to watch the Colbert Report or John Stewart for news. They are two people who have succeeded on television because of their language and quick wit. I think that in a hotter medium like radio they might not be as successful.
ReplyDeleteI like the Colbert Report and John Stewart too. I remember being in a discussion where people were putting that show down because it didn't share the "right facts" because it has a lot of comedy. But even if that were true, I trust that people know this and if they wanted to know more information, they'll get the full story somewhere else.
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